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Selling Promo Products Smarter
Tackling fickle customers who have become accustom to a narrow view of your product or service
hiders sales of your promotional products. Using this simple 5 step process you can increase
your effectiveness and efficiency. This article focuses on the building blocks of improving
your sales tactics.
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Acknowledge Objections:
Do not defend your position, be open to opposition. Usually the best way to overcome obstacles is to avoid them.
Customers do not like to be wrong, especially if they are experts in their field. Usually giving a conditional
agreement is a great way to acknowledge their concerns, while hilighting your promotional products strengths.
Something along the lines of, "Your right it does cost more because it is a higher quality version of that item."
is a good way to circumvent discussions that center around your products weaknesses. Only when thing's are grossly
inaccurate should you even attempt to confront their ideas, and you should do this with hard technical data from the
manufacturer or third party experts.
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Qualify Objections:
Do reconnaissance on possible weaknesses of your advertising specialty items. Often times clients are just trying to
negotiate for a lower price using smoke screen tactics. If they say they can get the item for a lower price ask
where they can get it from, and validate it before offering any sort of discount. After they give you the information
say you will get back to them, gather and analyze information, and follow up with either a better offer or hard data
to quantify the information gap.
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Add Perspective on Objections:
It is important to paint an overall picture about how this product or service benefits them once again after pointing
out important strong points. Focus on the ROI they will benefit from and how it will help them achieve their goals.
If they bring up discussion about your competition emphasize benefits of how you personally will help bring to the
table fulfillment of their needs.
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Restate your Proposal:
Put spin on your promotional products you are selling with what you have learned during this sales effort. Restate
your proposal after you have shed light on the correct issues, while at the same time you can reinforce the
consequences of failing to take action in the way you specified.
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Learn when to cut your losses:
Too many sales people waste time on perspective clients who never matierlize sales. Don't try and force a
product or service on a client that doesn't want it, or that the product doesn't fit. Time is often better spent
by ending a sales call in the first five minutes, and to spend that time on other leads. If you have any amount
of faith in your products value you should look to where the product is needed, unlike an over aggressive solicitor
who would create negative feelings about your products. Gather information and find the product they need instead
of trying to sell them something they don't.
There are no "tricks" to making every sale close easy. Be sure to rely on solid interviewing, information gathering,
and analysis of that information to achieve the best results. Chances are if deep down inside you do not have a
positive feeling about what your selling the buyer will not either. Careful listening and presenting solutions
which are the most viable courses of action for your client to take are essential for long term sales. You should be
using each and every sales call to build a long-term relationship that helps prospects make smarter choices and accomplish
their goals, even if that means occasionally reccomending your competitions products. This builds trust and makes them
likely to have repeat business with you.
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