Search Engine Rankings: Real World Optimization

You have stopped to read this because you are a SEO Expert (Search Engine Optimization Expert), or you paid someone a big lump of money and are not seeing any results. Fear not my friend for search engine optimization is much easier then you think. You can use these general tactics from the Art of War, excuse the pun, to give your web site the best chance it can have. Remember no matter what you actually do, be sure to plan accordingly since not having a plan is a plan to fail.

So as an overall strategy you should:

1. Choose battles you can win.
2. See what the best ranked competition is doing.
3. Choose how you can leverage your assets.
4. Decide on a course of action.
5. Benchmark and monitor your implementation.
6. Find out why you are not the best.
7. Refine your plans and implementation.

The most important thing for lasting results for search engine optimization is of course producing content that is new, fresh, and relevant to the overall theme of the web site. There are two good ways to decide what type of site/content you need/have.

• Bottom up approach for web site theme This is often the choice for smaller and older web sites. You gather all the content you have available and look at the general theme of the content. Now any content that does not fit in that theme needs to be stripped away since it is hindering your site's performance. Special tools such as ones that do statistical correlations on content to develop keywords are very helpful. Соответствует самым высоким требованиям фреон для кондиционеров доступно и недорого.
• Bottom up approach for web site theme The choice for established sites is to define the theme and add the relevant fresh content as needed. Reviewing top ranked competition through multiple searches in many search engines and multiple comparisons helps significantly to determine if new content will help or hurt your site. Капри EARLY 20

Now you may say I have only 10 pages of really good content out of the 50 pages on my site but I want to keep some of this. Well welcome to the real world; you have to make tough decisions to get good rankings. Just like the average web surfer, search engine spiders don't like web sites that don't have web pages on multiple unrelated topics. If I look for a site on systems administration, I want there to be a high volume of content on systems administration that is relavant. I also want it to be easy to navigate to the content I want to see so I spend less time looking and more time reading what I want.

This is bad news for 99 percent of the people that have web sites! This means unless I can produce a high volume of new content relevant to the consistent theme of my web site your rankings are doomed! The best way to get content is to pay people to write it for you, but the average Joe doesn't have that type of time or money. So how can you compete? I suggest you narrow your web sites theme enough to where you can beat out the competition; fight the battles you can win. Compete with the fewest number of people you can within the realm of reasonability to establish yourself. After all would you rather compete with 1000 people on system administration or with 10 million people on systems administration? Make a plan for how you will acquire and add new content including, who will do it, when/how often, and how much will be addend. Do not forget adding in actions to take if the individual fails to keep them accountable.

Now the results require consistency, both in the content which we discussed, and the technical structure of your site such as; valid html, relevant keywords, content is not duplicated on another site, each page titled properly, easy for search engine spiders to read, keyword saturation, etc. Technical information about the structure of your site can be found by reading up on your highest ranked competitions source code. If you are consistent and patient you can start to see result indicators within 2 weeks, and actual results in 3-6 months.

This means you need to set up a plan to monitor your site, and to refine your web site on at least a semi-annual basis, although monthly revisions will help you tune your site for higher potential faster. There is no easy catch all way to maintain high rankings, it takes hard consistent and completive work to draw the right audience with the right content.